Vibrant Shopping Precincts

I searched for examples of outdoor Malls that achieved excellence in design, marketing, events and business mix. I discovered Third Street Promenade in Santa Monica and I analysed the planning and delivery of operational and promotional activities. The Promenade (pictured) was managed by an independent corporation and the vacancy level was very low and businesses were doing well. Managing the place was the key to success.

Read the Full Article here