MAINSTREET MANAGEMENT BOOK AVAILABLE
“GREAT MAINSTREETS DON’T JUST HAPPEN.”
Learn about the most effective retail strategies being implemented around the world to create vibrant and successful mainstreets.
” This mainstreet book is an essential, practical guide for councils, business leaders and mainstreet managers. It draws on experience from cities in Australia, the UK and USA, and provides a practical ‘hand book’ to grow a retail area, build business communities, generate a thriving business mix and develop events and performance measures for a retail precinct.”
STARTING UP YOUR BUSINESS
Retail Adelaide City brings together the resources you will need to set up your business in the City. We help you connect with professional resources to find retail, hospitality and service staff and we provide valuable links to shop designers, research companies and lawyers. In addition you can join a specialist City business group the Adelaide Business Collective that provides a business voice and representation to Council and Government.
LICENCES, LEASES AND CITY BUSINESS CONTACTS
Small Business Hub
Small Business Assist
Small Business Commissioner
City of Adelaide Council
Safework SA & Fairwork SA
legal/business advice before
signing any lease document or
entering a lease agreement.
Information on rental terms,
bonds, deposits, rent increases
and additional costs is provided
on this page.
with details of City professionals
that specialise in the areas of
conveyancing, law, licences,
trademarks, permits, graphic
design, photography, printing and
We can link you to qualified shop designers and experienced visual merchandisers to help you provide a wonderful experience for your customers and to improve product presentation and sales.
BUSINESS & MARKETING PLANS, PROMOTIONS, CONTENT
Retail Adelaide City can help you develop Business & Marketing Plans that act as a road map along the journey of success. Strategies tailored for your location in the City are backed by the ‘hands on’ experience of our consultant.
Retail Promotions and Events can lift the profile of your City store and increase foot traffic. Targeting market segments can increase the return on investment and develop loyal customers.
Retail Adelaide City can develop high quality video content and compelling images for promotion of your business on social media. Your business will be professionally presented and promoted to potential customers to attract them into your City store.
The Adelaide Business Collective is the collective voice of businesses in the City and North Adelaide. More than 200 City businesses have joined this skilled and passionate business group to improve the City business environment. We encourage you to join by logging on to the website www.adelaidebusinesscollective.com.au
RESEARCH, MARKET SEGMENTS, CUSTOMER SERVICE
It is imperative that you conduct research as part of your feasibility of establishing your business in the location you have found. What customers will be drawn to your new store and how will you communicate with them to grow your business?
The City as a whole draws customers from City offices, Universities, Inner Suburbs and further afield. Many of the mainstreets have defined catchment areas across the inner suburbs of Adelaide. We can help you understand the origin of customer trips.
Retail Adelaide City can help you conduct a secret shopper report on your store to better understand how your staff are performing and the customer response. Store presentation and merchandising assessment and support can be provided.
We can help you link up with an appropriate Co-working space, a Start up Hub or RENEW ADELAIDE who can help you test your business ideas in a mainstreet or arcade.
The City hosts many significant crowd drawing events each year including the Christmas Pageant that draws over 300,000 people. Providing Promotional Opportunities can leverage business benefits.