Curating the Business Mix with a Strategic Intent

How can we curate the mix of businesses on a mainstreet or in a City centre?
The best strategy is to use techniques used by shopping centres. Research the customer catchment area in detail to understand the escape expenditure from households.
Surveying the business mix will reveal gaps and opportunities. The next step is to work with the Leasing Agents to assist them to attract the right businesses to fill those gaps.

Chapter 9 Improving the Business Mix