ADELAIDE CITY - THE 'RETAIL CAPITAL'
THE 'RETAIL CAPITAL'
Adelaide City is the shopping, dining, event and entertainment capital of South Australia. The City accommodates over 2,500 retail and hospitality establishments complemented by over 2,500 offices and professional service businesses. Rundle Mall, Adelaide Central Market, unique arcades and mainstreets are bursting with unique personalities and culture. The City hosts a multitude of major events all year round including the Christmas Pageant, the Fringe Festival, Womadelaide and the evening economy is also alive and vibrant in the City centre with small bars, pubs, clubs and over 50,000 seats available in cafes, restaurants and outdoor dining areas. During 2019 3.6m tourists arrived in Adelaide including 419,000 international visitors and 2.88m domestic overnight visitors.
TOP TEN REASONS
Why ADELAIDE CITY is right for your business
(1) The Shopping, Dining and Entertainment Capital
(2) The Central Hub of Commerce
(3) Easy access by all forms of transport
(4) Home to Independent Businesses
(5) Distinct locations in Mainstreets & City Arcades
(6) 115,000 City Workers
(7) 6,000 beds in 50 City Hotels
(8) High quality events and attractions
(9) Business Tourists – Convention Centre, Skycity Casino
(10) 85,000 Students at City Universities, Colleges, Schools
TOP 10 REASONS
#1 SHOPPING, DINING CAPITAL
Rundle Mall is the vibrant retail heart of the City with over 1000 businesses located in the popular shopping precinct, including fashion, accessories, jewellers, homeware specialties, gift stores and service providers. It is home to the State’s largest department stores David Jones and Myer, as well as flagship stores for many of the big brands including Apple, Tiffany & Co, Sephora, H&M, Mecca, Country Road, Nestle, Kathmandu, Ted Baker, Swarovski and many more. Many of these exclusive fashion brands and unique retailers can be found within the many shopping arcades and centres adjoining the Mall, including the iconic Adelaide Arcade, Myer Centre, Rundle Place, Adelaide Central Plaza, Rundle Mall Plaza, City Cross, Regent Arcade and Rundle Street.
#2 COMMERCE HUB
Adelaide City is the central hub of commerce, government, sports, arts, entertainment, and apartment living. It is home to many head offices including mining companies, banking and media companies. financial institutions and unique attractions like the Art Gallery, Museum, Zoo, Festival Theatre, Her Majesty’s Theatre and the world class Adelaide Oval sports stadium. The City residential population continues to grow as more apartments are built in addition to many historical cottages and small dwellings in North Adelaide and Inner City locations like Carrington Street. Adelaide has just been crowned as the third most liveable City in the world.
#3 EASY ACCESS
Adelaide City is easily accessed from all suburbs to the north, south, east and west by private and public transport. Main roads head directly into the City centre, complemented by train transport arriving in North Terrace, the O’Bahn arriving in Grenfell Street and the Glenelg tram arriving in King William Street. The City catchment area includes over 700,000 Adelaide residents that live less than a 30 minute-drive from the City. There are 42,000 undercover off-street car parks and on-street car parks situated near shopping and dining precincts and streets. The City is only a 15 minute taxi ride or Uber from the airport.
#4 INDEPENDENT BUSINESSES
Adelaide City is full of small and medium independent retail and hospitality businesses, including cafes, restaurants, pubs and more than 100 small bars offering tantalising cuisines, hand-crafted beer and world-renowned South Australian wine. There are over 50,000 seats in outdoor dining areas and food courts across the City and this number continues to grow. Key restaurant districts include Rundle Street in the East End and Gouger Street in the South West adjacent to the Adelaide Central Market food hub and Chinatown. Adelaide City boasts many start-up businesses that first commenced operation in the City and have since flourished and grown. The Government is offering financial assistance to many businesses during this challenging period.
#5 DISTINCT LOCATIONS
Adelaide City provides many distinct locations for your business. The thriving Rundle Mall offers access to multi-level centres like the Myer Centre, Rundle Mall Plaza and Adelaide Central Plaza located close to historic arcades like Adelaide Arcade and Regent Arcade. Rundle Place and North Adelaide Village are also outstanding locations with much to offer. No matter what type of business, the City can offer a retail space to suit your needs; Rundle Street showcases major fashion designers, Pirie Street promises wonderful dining and social experiences, Hutt Street is a ‘village in the City’, and O’Connell Street displays great character in the historic North Adelaide.
#6 CITY WORKERS
The Adelaide City worker population of more than 115,000* is exclusively available to City businesses. The high-density office towers provide a constant flow of customers each day as workers purchase morning and afternoon coffees, lunch, take-home dinners and shopping. The City is home to many corporate firms including PwC, Ernst and Young, Santos, Telstra, Westpac, BankSA, Bank of China, Commonwealth Bank, ANZ, KWP, Deloitte and KPMG. Over 2,500 offices are situated in the City, while close to 5,000 retail and office workers are based in the Rundle Mall precinct alone. The Adelaide Festival Square Development adjacent to the Casino will accommodate even more office workers in 40,000 square metres of premium office space. *approx due to Covid
#7 CITY HOTELS
Adelaide City offers more than 6,000 beds in 50 CBD hotels to interstate and international visitors, as well as local customers. Leading hotels include the Mayfair, Adabco, Majestic Rooftop Garden, Hilton, Intercontinental, Grand Chancellor, Stamford Plaza, The Playford Adelaide, The Pullman, Rydges, Mantra on Frome, Peppers, Quest, Adina Apartment Hotel, Oaks Embassy, The Sage and The Soho. There are many new hotels completed or underway within the City including the EOS SkyCity, Sofitel, Crowne Plaza, Hyatt Regency, Westin and the unique Adelaide Oval Stadium Hotel.
#8 UNIQUE CITY EVENTS
Adelaide City is renowned for staging high quality events, including the National Pharmacies Christmas Pageant in November that attracts over 300,000 children and parents, and the Adelaide Fringe Festival that attracts over 3 million attendees. In addition, the Adelaide Cabaret Festival, Festival of Ideas, Guitar Festival, East End Unleashed, Santos Tour Downunder, Oz Asia Festival, WOMADelaide and Tasting Australia all attract visitors across the annual event calendar. The Adelaide Oval Stadium hosts AFL, SANFL, cricket tests and concerts with crowd numbers reaching over 50,000 at any one event. South Australia won the title of Best Event State in the 2020 Australian Event Awards. The skilful management of Covid has assisted the delivery of modified events.
#9 Business TOURISTS
The Adelaide Convention Centre attracts more than 175,000 business tourists, conference delegates and visitors every year to their exhibition halls, meeting rooms, banquet rooms and outdoor event spaces. The Centre, located in the Riverbank Precinct, recently completed a $397 million redevelopment to position it as one of the world’s most modern, flexible and technologically advanced venues. Nearby, the Skycity Casino, located in the historic Railway Building, offers customers a fun and exciting experience with a variety of entertainment options. The $1bn Adelaide Festival Square development provides a unique public space and retail, hospitality and office opportunities for new businesses.
#10 85,000 STUDENTS
Over 85,000 students are enrolled at City colleges, schools and university campuses including many boarders. These include University of Adelaide, UniSA, Flinders at Victoria Square, TAFE, St Aloysius, Adelaide Botanic High School, Eynesbury Senior College, CBC, Pulteney Grammar, Adelaide High, Sturt Street School, AFTA Travel & Tourism College, Institute of Business, Salford College of Business, St Mary’s College, St Ann’s College, UCL Australia, Carnegie Mellon University, Adelaide Graduate School of Business, Adelaide International School, International School of Management, Kathleen Lumley College and Carrick Institute of Education. These students frequent City businesses and are a key part of the growing city population.
